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Driving Your Event SUCCESS

To connect and engage the business of sport to the global tourism industry, one event at a time.

We are Sports Industry Professionals

Inspired on the success’ and foundation of Meeting Encore, FUEL SPORTS is leading the charge on accommodation sourcing and event housing solutions for the business of SPORT Events. Since 1990, Meeting Encore has earned the reputation of being one of the most trusted and respected Site Sourcing and Hotel contract management firms in Canada.

As a planner, you’ve got a lot on your plate.

Our Team of passionate specialists at FUEL SPORTS will be there every step of the way, engaging partners, sponsors, and destinations to ensure that your Hotel choice meets your budgets, housing requirements and overall goals. With FUEL SPORTS, you get a TEAM of respected industry pros that work tirelessly and strategically behind the scenes, leveraging on buying power and experience to reduce costs, mitigate risk, and drive revenue opportunities. All this at no cost to you!

Hotel Sourcing & Contract Negotiations

Our team of knowledgeable industry experts saves your organization time and money by researching and contacting the hotels on your behalf, finding the best fit and negotiating the best rates and concessions.

Revenue Generation

We understand the importance of identifying additional revenue opportunities and work with local tourism organizations and hotels to direct revenues back to your event.

Sport Housing

Many large events and championships require multiple hotels to accommodate athletes, officials, VIP’s, and spectators. We have partnered with Resiada to provide the most advanced and innovative housing platform.

Learn More...

Check out our latest articles:

TIPS FOR FINDING LOCAL SPONSORS

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Sponsorship is a key component to the success of any event and getting your foot in the door of potential sponsors can often be a challenge. Companies are regularly contacted to sponsor sports, charitable and other local events and need to be selective in the ones that they choose to support. The economic climate has had an impact on sponsorship dollars over the past couple of years which has caused some further challenges in uncovering essential sponsorship dollars. As someone who has been on both the corporate side receiving sponsorship requests as well as requesting sponsorship, here are some key points that I’d recommend to consider when reaching out to potential sponsors.

FUNDRAISING IDEAS FOR SPORT TEAMS

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Fundraising for minor sports as you know is an important way to generate revenue. If you have had a child in sports or know family members that are involved with any teams or clubs, you likely have seen a few different fundraising events in the past. With all that has happened with COVID-19 we now have to review these different ideas and realign with the new times. Read full article here.

TIPS FOR HOTEL SOURCING FOR YOUR EVENTS

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You have always done it this way! Like many organizations you have always sourced and negotiated and contracted your hotels for your events. Sourcing for your event and accommodation requirements may appear to be as simple as calling the nearby hotels to your preferred venue and securing a block for your athletes, officials, and attendees. Well, it’s time to re-think this process as it can get complicated…”

What People Are Saying

I have had the pleasure of working alongside Shelley Crawford in a sport tourism capacity for 10 years. Much of my success as a sport tourism leader I can attribute to Shelley's ability to communicate and build relationships in the sports industry that translated into event bidding success for Mississauga. There is no one in the Sports Tourism industry with more experience, integrity and "get the job" attitude. NSO's and PSO's alike can attest to her professionalism and her going "above and beyond" work ethic in order to find the best venue, accommodations and host city to meet the needs of their athletes, officials and financial plans. I hope that our paths continue to cross so that I always have the opportunity to work with and learn from Shelley's vast experience and knowledge of all things sports tourism.

Clara Grassia
Manager of Sport Development and Markham Pan Am Centre

I have had the pleasure to work with Shelley for over a decade on a number of projects. She brings creativity, enthusiasm and a relentless determination to the table in helping solve complex challenges. Over the years, Shelley has been our go-to resource when we needed help to ensure success.

Aaron Soroka
Chief Operation Officer - GWN Events & Sponsorship Canada

I have worked with Shelley for over 4 years and I have always received a warm greeting and a helping hand. Shelley is eager to assist with any questions or issues, no matter how busy she may be. Her vast knowledge of the sport tourism industry, her reliability, and her friendly personality always make for an enjoyable work experience.

Sandra De Graaff
Director, Domestic Competitions - Volleyball Canada

Shelley has significant experience in both sports and the tourism industry and can blend the two seamlessly into a manageable and exciting project. Her contacts are extensive, and she applies an enthusiasm that is rare when engaging an outside agency. We trust her opinions and guidance. I highly recommend working with Shelley. She is smart, personable and professional, and she has a passion that is infectious.

John Craig
President/CEO -Toronto Athletics Event Management Inc.

I have had the pleasure of working with Shelley on several sporting events over the years. She is very knowledgeable, dedicated and will work with you to find the best pricing for your needs. When working with Shelley she gets everything done in a timely manner and takes the time to explain everything to you. Shelley is one of the best in the business - you will not be disappointed!

Shauna Bookal
Executive Director - Field Hockey Ontario

Fuel Sports have delivered! Rowing Canada, the Canadian Indoor Rowing Association and the City of Mississauga, ON were recently awarded the 2023 World Rowing Indoor Championships. Fuel Sports were an integral member of the successful Bid team and continue to play a pivotal role in assisting us plan for this exciting World Rowing event. Totally professional, efficient and a real ‘force multiplier’ - sincere thanks Shelly and thankyou Fuel Sports!

Matt Draper
National Events Manager - Rowing Canada Aviron