How We Play

TRUST INTEGRITY RESPECT

Driving Your Event SUCCESS

Think of us as an extension of your team. We are passionate about what we do and like every great team we work with trust, integrity, and respect during all stages of your event. We collaborate with international federations, national – provincial - state sport organizations, and sport rightsholders to save you time so you can do what you do best; concentrate on the technical aspects of the event while delegating the hospitality part to us.

We help you stay on track and fuel your success, by providing you with support before, during and after your event. We find cost savings, lighten your load, and mitigate risk.

Hotel Sourcing & Contract Negotiations

Sourcing, selecting, and negotiating with a Hotel venue is often the most overlooked and time-consuming aspects of your event planning. With our connections in the industry we will save your organization time and money at no costs to your organization.

Senior level sport industry experts
Negotiate pricing and contract terms
We research hotels and will handle all the back and forth communications to get the answers for you
Connections with global chains & independent hotels & resorts
1st resource to planning your event
Collaborate on bid proposals & RFP’s
Buying power & negotiating power with hospitality providers
Connected globally to partners

Revenue Generation

Generating revenue to offset expenses or use to further develop the sport we know is a key component to the success of your event. Let’s talk about strategies that make sense for your event.

Coordinate and recommend registration and hospitality options
Assist with revenue generating options
Transparent pricing
Extending best pricing to your attendees
Alternative funding ideas

Sports Housing

Straight forward setup to allow for complete control from start to finish.

Once the event goes live, you can quickly add hotels and manage subblocks easily with no contracts or annual fee. Let us connect you for special pricing.

Easy to setup
Real time pickup reports
Custom reports
Generate additional revenue
Tied to your event branded site
Seamless for your attendees with hassle free booking experience
Dedicated Account Manager
Point of Interest Map

What People Are Saying

I have had the pleasure of working alongside Shelley Crawford in a sport tourism capacity for 10 years. Much of my success as a sport tourism leader I can attribute to Shelley's ability to communicate and build relationships in the sports industry that translated into event bidding success for Mississauga. There is no one in the Sports Tourism industry with more experience, integrity and "get the job" attitude. NSO's and PSO's alike can attest to her professionalism and her going "above and beyond" work ethic in order to find the best venue, accommodations and host city to meet the needs of their athletes, officials and financial plans. I hope that our paths continue to cross so that I always have the opportunity to work with and learn from Shelley's vast experience and knowledge of all things sports tourism.

Clara Grassia
Manager of Sport Development and Markham Pan Am Centre

I have had the pleasure to work with Shelley for over a decade on a number of projects. She brings creativity, enthusiasm and a relentless determination to the table in helping solve complex challenges. Over the years, Shelley has been our go-to resource when we needed help to ensure success.

Aaron Soroka
Chief Operation Officer - GWN Events & Sponsorship Canada

I have worked with Shelley for over 4 years and I have always received a warm greeting and a helping hand. Shelley is eager to assist with any questions or issues, no matter how busy she may be. Her vast knowledge of the sport tourism industry, her reliability, and her friendly personality always make for an enjoyable work experience.

Sandra De Graaff
Director, Domestic Competitions - Volleyball Canada

Shelley has significant experience in both sports and the tourism industry and can blend the two seamlessly into a manageable and exciting project. Her contacts are extensive, and she applies an enthusiasm that is rare when engaging an outside agency. We trust her opinions and guidance. I highly recommend working with Shelley. She is smart, personable and professional, and she has a passion that is infectious.

John Craig
President/CEO -Toronto Athletics Event Management Inc.

I have had the pleasure of working with Shelley on several sporting events over the years. She is very knowledgeable, dedicated and will work with you to find the best pricing for your needs. When working with Shelley she gets everything done in a timely manner and takes the time to explain everything to you. Shelley is one of the best in the business - you will not be disappointed!

Shauna Bookal
Executive Director - Field Hockey Ontario

Fuel Sports have delivered! Rowing Canada, the Canadian Indoor Rowing Association and the City of Mississauga, ON were recently awarded the 2023 World Rowing Indoor Championships. Fuel Sports were an integral member of the successful Bid team and continue to play a pivotal role in assisting us plan for this exciting World Rowing event. Totally professional, efficient and a real ‘force multiplier’ - sincere thanks Shelly and thankyou Fuel Sports!

Matt Draper
National Events Manager - Rowing Canada Aviron