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Sponsorship is a key component to the success of any event and getting your foot in the door of potential sponsors can often be a challenge. Companies are regularly contacted to sponsor sports, charitable and other local events and need to be selective in the ones that they choose to support. The economic climate has had an impact on sponsorship dollars over the past couple of years which has caused some further challenges in uncovering essential sponsorship dollars. As someone who has been on both the corporate side receiving sponsorship requests as well as requesting sponsorship, here are some key points that I’d recommend to consider when reaching out to potential sponsors.

Fundraising for minor sports as you know is an important way to generate revenue. If you have had a child in sports or know family members that are involved with any teams or clubs, you likely have seen a few different fundraising events in the past.  With all that has happened with COVID-19 we now have to review these different ideas and realign with the new times. Read full article here.

You have always done it this way!  Like many organizations you have always sourced and negotiated and contracted your hotels for your events.  Sourcing for your event and accommodation requirements may appear to be as simple as calling the nearby hotels to your preferred venue and securing a block for your athletes, officials, and attendees.   Well, it’s time to re-think this process as it can get complicated…”